You would think that the people who put these files together would get more information on the client's business before moving it forward to us. But no...
After finishing content for that client who deals with real estate in Philadelphia, I started writing content for a dog breeder in California. Unfortunately, information in the client's file was scarce, so I had to rely on the client's actual site for more.
When I get there, I see lots of cute pics of puppies. And underneath, the prices are posted.
But nothing else. No information on the company, how long they've been in business, etc. Nothing more than a page full of puppy pictures and several links that are still under construction.
Which means I'll be flying blind on this one.
This sucks. But I guess this is the level of information I have to start expecting when I get files in my hand, huh?
Seriously, I would hope that future clients would be screened a bit more thoroughly, especially if they're still working on their own site. Otherwise, what do they expect us to say about them if we know only so much about what they're selling?
Sam's not a happy camper right now...
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